New Delhi, January 30, 2026 – In a major boost to digital creativity in India, Bharti Airtel has partnered with Adobe to offer free Adobe Express Premium subscriptions to its entire base of over 360 million customers. Announced on January 29, 2026, this “global-first” initiative provides a full one-year premium plan—valued at around ₹4,000—at zero extra cost, making advanced AI-powered design tools accessible to millions.
Adobe Express Premium is a user-friendly, all-in-one creative platform that empowers anyone to produce stunning visuals quickly. It includes premium templates, stock photos and assets, advanced AI features like generative fill, text-to-image, auto-remove background, video editing tools, and 100GB of cloud storage. The app supports Indian languages, making it especially useful for local creators, small businesses, educators, and social media users.
This collaboration builds on Airtel’s strategy of enhancing customer value through exclusive digital perks, similar to previous tie-ups like the Perplexity AI integration. By bundling professional-grade creative software, Airtel aims to fuel India’s growing creator economy and help everyday users turn ideas into polished content without design expertise or subscription fees.
Key Benefits of the Free Adobe Express Premium Offer:
- AI-Powered Creation — Generate images, remove backgrounds, apply effects, and edit videos in seconds.
- Premium Assets — Access thousands of high-quality templates, fonts, Adobe Stock elements, and brand kits.
- Commercial Use — Create content for personal branding, business marketing, social posts, flyers, resumes, and more.
- Cross-Device Access — Use on mobile, web, or desktop with seamless syncing.
- No Credit Card Needed — Activate instantly via the Airtel Thanks App.
The offer is available to all active Airtel customers, including prepaid, postpaid mobile users, broadband (Xstream Fiber/Wi-Fi), and DTH subscribers—no specific plan upgrades required.
How to Activate Your Free Subscription:
- Download or open the Airtel Thanks App from the Google Play Store or Apple App Store.
- Log in using your Airtel mobile number.
- Head to the “Thanks Benefits,” “Claim OTTs & more,” or look for the Adobe Express banner/section.
- Tap to claim and activate—no payment details needed.
- Start creating immediately on adobe.com/express or the Adobe Express app.
Activation is open from January 29, 2026, to January 28, 2027, with the 12-month premium access starting from your activation date. For full terms, visit airtel.in/adobeexpress or Adobe’s dedicated FAQ page.
Quotes from the launch:
- Gopal Vittal, MD & CEO, Bharti Airtel: This partnership democratizes creativity, empowering our customers to build, share, and grow in the digital age.
- Adobe Leadership: Excited to collaborate with Airtel to bring premium creative tools to India’s vast user base with zero barriers.
As India’s digital landscape evolves, this move positions Airtel as more than a connectivity provider—it’s now a gateway to professional creativity for millions. If you’re an Airtel user, grab this limited-time benefit today and elevate your content game for free! For the latest updates, check airtel.in or the Airtel Thanks App.
